Now add an additional column for where your ad groups will go. There's no need to write each ad group out by hand, simply take the above pieces and organize in Excel similar to what you see below: Now that you have all the pieces of the ad groups you’re going to create, it’s time to actually create them. Examples of descriptive terms include: “Red dresses,” “Cheap jewelry,” and “Leather wallets.” For a product, think about colors, materials, sizes, and any other product-specific descriptive term that someone might use when performing a search. For a service, this might be something like adding “top”, “top-rated”, “best”, or “favorite” before your original search term. Now, start creating your additional adjectives for the campaign.
#ADWORDS EDITOR TUTORIAL ZIP#
For local businesses, decide how far out you want to target from your location and then come up with a list of cities, towns, neighborhoods, and zip codes in which people might search for your particular business or service. Now you are ready to enhance your initial list by adding in location and descriptive variations.
This breakout will serve as a template for your ad groups. Organize this list by the main products/services, and then list the subsets under each of those headers. Once open, create a list that mimics the structure of the website where you're sending traffic. With your baseline in place, open up your Excel document. This will refer to this as your base-line, ensuring you don’t miss any integral pieces of your campaign.Įxample of Site Structure - Listing Services on a Dentist Website: Utilize and build upon this structure when building your campaign’s ad groups, keywords, and ad copy. A good website has a general structure and organization of the business services or products in place. Take a look at the website where you’ll be sending the people who click on your ads. There are four standard ways to separate campaigns: The larger the account, the more campaigns you’ll most likely need. Step 1: Getting OrganizedĪt the start, decide how many campaigns you’re going to need and how you’re going to separate them out. We've got a lot of ground to cover - so let's get started. In this tutorial, I’ll walk you through each step of the process in a large paid search campaign - from quickly creating ad groups to writing actual ad copy that gets approved. It might surprise you to know that the most efficient solution for creating and organizing a large-scale digital ad campaign is actually a combination of Microsoft Excel and the AdWords Editor. While the AdWords web interface may be easy to use in a lot of ways, it is not the fastest or most efficient tool to use when creating large-scale campaigns.
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